In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Edited's data plays into the trend too. The analysts saw a rise in ultra-feminine themes with floral patterns being particularly key. Out of the total floral-print offering, 40% of the items were dresses in both the UK and the U.S. Some of our personal favourites? Paco Rabanne (especially when paired with a cute cardigan), Prada (so many different, weird and wonderful takes on a very classic idea) and Richard Quinn (literally every editor cried at his show because the jaw-dropping dresses combined with live music from Freya Ridings was just too much beauty to handle).
The puffer jackets is rarely off-the-menu right now, but just as it looked set to become a slightly stagnant market the off-duty look is entering new realms as next season it becomes a viable dressed-up option. Whether it's cropped and metallic, wrapped and tonal or mid-lenth and cinched, freezing temperatures will pose no problem on nights out next winter and we already can't wait.
"Between tonal dressing and statement knitwear, head-to-toe knits have been brought to the forefront. I appreciate the cosy yet chic approach to cold-weather dressing," says Aiken, who happens to the one of the first industry figures spotted in this trend all those months ago. "Gabriela Hearst’s knit poncho paired over a matching skirt and sweater best exemplifies this look."
This sleek blend of an advanced robe, a conventional kimono and a legitimate coat has been a shockingly in vogue and all around acknowledged pattern since the previous summer. A fancier, single-shaded adaptation of a year ago’s midriff length elegant gowns absolutely worth bringing down from the runways that it is administering this. They are slouchy, ample and lightweight. In spite of the fact that tossed in with these late spring trench coats, only for it, belts, particularly a medium-estimate obi belt, with a bunch in the side, can finish the look.
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"The footwear update this season is the square toe; from By Far to Gianvito Rossi’s two-tone boot to neutral hues at Neous and Bottega Veneta's mule," says von der Goltz. "Wandler’s new footwear line has landed already, with the square toe a key signature detail across all styles." Add that to the fact that everyone's already wearing the trend at Paris Fashion Week and you've got yourself a very big trend in the making.
Ralph Lauren is known for his desire to control every facet of his company’s image: some of his ex-employees tell tales of a control freak with a quick temper and little patience for mistakes. In fact, the whole Lauren saga, with its many reversals of fortune and huge comebacks, was recorded with biting accuracy in the nasty, unauthorized tell-all book, Genuine Authentic.