In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.

Ready-to-wear, or prêt-à-porter, clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a citywide basis and occurs twice a year. The main seasons of Fashion Week include: spring/summer, fall/winter, resort, swim, and bridal.


Gabrielle ‘Coco’ Chanel revolutionized the contemporary women’s clothing. Her bold fashion designs freed women from the constrained, time limited trends. Chanel suits have become style icons, as well as her Chanel bags. It was ‘Coco’ who has created the innovative concept of “little black dress”, without which it can not do any one woman. There is no doubt that Coco Chanel is one of the top fashion designers of clothing of all time!
Growing up, Lauren was encouraged by his mother to become a rabbi, but he chose a much different course. Influenced by the easy, preppy elegance of the country club set, as well as the glamour of old Hollywood, he chose to emulate the work of Brooks Brothers and other WASP-y retailers, creating a look that seemed to embody easy American elegance. His interest in luxury, refinement and a certain “taste level” put a different spin on the staid classics of the past.
One of the most acclaimed fashion designers in the world, Karl Lagerfeld was born in Hamburg, Germany. As a teenager, Lagerfeld worked at Balmain for four years before moving to Jean Patou where he became artistic director at 21. His prolific portfolio now encompasses Chanel and Fendi along with his own house. Known for his bold designs and constant reinvention, he’s been hailed Vogue magazine as the “unparalleled interpreter of the mood of the moment.” King Karl, the one-man multinational fashion phenomenon.
London has long been the capital of the United Kingdom fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical, British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Vintage styles play an important role in the British fashion and styling industry. Stylists regularly 'mix and match' the old with the new, which gives British style that unique, bohemian aesthetic that many of the other fashion capitals try to imitate. Irish fashion (both design and styling) is also heavily influenced by fashion trends from Britain.
Inspiration board is a references and research framework for your design. Designer collects different inspirational images, words, and objects (fabric, colour, textures,trims, paint chips, packaging, etc.) that are organize and keep at hand as a reference for starting a fashion design. It can be made in the form of a paper poster, a bulletin board, a digital graphic, or a video.
“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
Ottavio Missoni started their own fashion design company with his wife Rosita. First they started with stripes, the easiest design which could be made with the ch. They use up to twenty different fabrics, including wool, cotton, linen, rayon and silk and some 40 different colours for each of their collections. Their clothes range from sweaters to skirts, dresses and jackets. Ottavio Missoni has also diversified from clothes to tapestries and carpets. Ottavio died last year leaving Rosita being the head of the business.
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
Famous Italian fashion brands include Gucci, Armani, Prada, Dolce & Gabbana, Valentino, Bottega Veneta, Roberto Cavalli, Costume National, Brunello Cucinelli, Diesel, Etro, Fay, Fendi, Salvatore Ferragamo, Fiorucci, Genny, Iceberg, Kiton, La Perla, Loro Piana, Marni, Missoni, Moncler, Moschino, Richmond, Ermanno Scervino, Tod's, Trussardi, and Versace.
Considered by many one of the greatest tailors of the century, Pierre Balmain was born in Saint Jean de Maurienne, France in 1914. After studying at the school of Architecture, in Paris he founded in 1945 the Maison Balmain as a couture house, with a lucrative sideline in fragrances. In that year he showed long, bellshaped skirts with small waists; a line that became popular in 1947 as part of Dior’s New Look.

Culottes are dubious, particularly with the length. Falling somewhere close to a bootcut and an all out flare, have advanced from last-season’s crude denim, twofold tone or weaved variations to the practically pants with wide legs this pre-fall season, and the length is stitched just between the upper lower leg and lower calf. Aside from the lower leg brushing length, a higher, more infamous length is likewise going hot, and it will look best cooperated with tall cowhide boots, impressively restraining the style.


So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.

"We saw the 'army' mood return, but in a more effortless and understated way than previous seasons. A utility and combat mood was a favorite in Milan, particularly from the likes of Prada and Miu Miu, who offered full army-inspired looks. I loved Isabel Marant’s oversized styles which similarly drew inspiration with oversized vests and pocket-detailed trousers. A favourite piece had to be Stella McCartney's full khaki green jumpsuit, which looks great with an oversized jacket in the same hue and a pair of pumps," says Hsu.
To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.
"Leather has become a key player in our wardrobes; it’s now much more accessibly priced and the breadth of styles means we can wear it all year long. Designers manipulated this fabrication which draped and felt like wool, cotton or silk," says von der Goltz. "Faux leather continues to be a rising trend, with Nanushka leading the way. Nearly half of our Nanushka buy for A/W 19 is made up of vegan leather looks."
If there could be such a thing as Big Dress Energy, the A/W 19 runways were absolutely chock-full of it. Avant garde eveningwear has become a focus for many brands, both those known for their elaborate after-dark looks (say, Rodarte) and those who are usually more casual (Y/Project). It's all about volume, drama, embellishment, rich colours, and as much satin and tulle as you can get your hands on. Sure, the hyped-up and hugely Instagrammable frilled dress explosions created by Tomo Koizumo won't literally slide effortlessly into your wardrobe, but the mantra of more is more will definitely influence the party season. 
The Spanish fashion designer Cristobal Balenciaga was born on January 21 in 1895. After studying dressmaking as a child, by age 20, Cristobal started his own brand and became Spanish’s leading couturier. In 1937, he moved to Paris due to the Spanish Civil War. Balenciaga’s designs are famous by its capes, flowing clothes without waistlines, as well as the use of plastic for rainwear. Cristobal died in 1972 in Valencia, Spain.
Add the cool remainder to winter with the athletic pattern, an old-school way to deal with styling that is influencing a rebound in the direct temperatures this harvest time/to winter season. The great touches like the go-speedier stripes, tennis skirt, rec center shorts, plimsolls or cowhide stockings can truly energize the look in a new, splashy sort of way. The energetic outline can give a decent fit, offering awesome body shape. Racer backs are in, however polo neck is one of real design patterns for ladies for the year.
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.

“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.

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The people who prefer this are the ones who require everything at best quality. Nothing satisfies them if it is not worth the trouble. They often look for styles that make a statement on the quality, polished manner and culture. Most of them are the ones who are from higher status and are also in a way related to how a businesswoman would dress up. Sophisticated can be characterized as businesswoman minus the formal look. Culture and luxury mean the most to the people who choose this style of fashion.
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