Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
Valentino started his brilliant and admirable career in the world of fashion in 1950 when he moved to Paris to study design. His classically elegant and feminine designs made women look utterly glamorous. The Italian maestro worked at houses Dessus and Laroche before going back to Rome to set up his business in 1959. By the mid-1960s, Valentino was a favorite designer of the world’s best-dressed women, including Jacqueline Kennedy. Among his signatures is a particular fabric shade, known as “Valentino red.”
Calvin Klein studied fashion in New York and apprenticed for a suit manufacturer. In 1968, he opened his own company that was initially recognized for suits and coats, but his sportswear line became popular and top of the line. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.
Women who enjoy the artsy style tend to stay away from the traditional ‘trends’ of the fashion world and love to make a statement with their clothing. Oftentimes they will be the creator of their own fashions, designing and creating their own blouses, hats, and jackets. Each artsy style will be different per woman, as everyone has their own idea of what ‘art’ truly is. That’s what makes this particular fashion style so unconventional and interesting.
In the City of Light, during the years from 1927 to 1940, Schiaparelli’s reputation for daring designs grew steadily. Soon, Parisians developed a passion for her unusual dresses, sweaters, and accessories. Her signature style always encompassed some whimsical elements, such as lobster motifs or skeleton ribs and bones (made with trapunto quilting); however, the construction of the garments themselves was often quite strict and tailored…this dichotomy made for original pieces that were often “knocked off” by other designers.
According to Edited, a rise in jewelled heels and Mary Janes alike aligned with the overarching trend for more "feminine apparel." The movement has been translated in many ways, from Sies Marjan's crystal-strapped courts to more kitsch jewel-dotted pumps at Moschino. Often spotted with tights and socks, you're definitely looking at this coming season's party shoes du jour.
Today, A-list stars such as Michelle Pfeiffer and Jodie Foster often opt for his evening suits and gowns when they walk the red carpet. Armani delivers elegance that is never overtly sexual or brash. For today’s power brokers and celebrities, owning Armani suits and separates is a status symbol – his clothes always send a message of quiet confidence.
The Italian-born Frenchman is lauded for his 20th century pieces that looked as though they were from the 25th century. As Cardin rose to fame in the age of the space race, his creations took on an air of futurism. His so-called bubble dresses had all the fixings of science fiction, combining earthly elegance with out-of-this-world colors and avant garde design. They may be wacky, sure, but Cardin’s clothes showed a freedom of expression that highlighted larger ideals, in particular the emancipation of women. The visionary designer fell out of critical favor when he attached his name to less fashionable items, from cars to umbrellas, but his futuristic, space-centric legacy will live to infinity and beyond.
The girl next door. The classic style that’s been around for ages. This fashion style doesn’t pay attention to the latest trends and doesn’t involve anything wild or exotic. This trend focuses on simplicity and cuteness, with a striped tee, shorts, and tennis shoes enough to make her happy. At the end of the day, she just wants to be adorable and casual!