When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.
Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.
Most fashion houses in the United States are based in New York City, with a high concentration centered in the Garment District neighborhood. On the US west coast, there is also a significant number of fashion houses in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the United States is actually made. Beverly Hills, particularly on Rodeo Drive, is globally renowned for its fashion design and prestigious shopping. Burgeoning industries in Miami, Chicago, Dallas, and especially San Francisco have developed as well. A semi-annual event held every February and September, New York Fashion Week, is the oldest of the four major fashion weeks held throughout the world. Parsons The New School for Design, located in the Greenwich Village neighborhood of Lower Manhattan in New York City, is considered one of the top fashion schools in the world. There are numerous fashion magazines published in the United States and distributed around the world for global readership. Examples include Vogue, Harper’s Bazaar, and Cosmopolitan.
Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.
Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.
Known as the champion of star-spangled glamour, Tommy Hilfieger‘s favorite trends go from red, white and blue. Since introducing his first collection in 1985, no designer has become more closely associated with Ivy League prep than Tommy Hilfiger. After building his company on the modernization of all-American men’s wear, and winning the CFDA Menswear Designer of the Year award in 1995, Hilfiger introduced women’s wear in 1996 and sold the company for $1.6 billion ten years later.
Klein received his education at the renowned Fashion Institute of Technology in NYC. His Calvin Klein underwear line, as well as his array of successful perfumes, helped him to build his empire. His ability to choose the sexiest, hippest stars for his ad campaigns also revealed his tremendous savvy and perceptiveness: celebs such as musician/actor Mark Wahlberg and supermodel Kate Moss also benefited from his uncanny ability to read the zeitgeist.
In the 60’s, Valentino made a decision that would enhance his reputation; he sent Jacqueline Kennedy, the American First Lady and fashion icon, a series of his pieces to look over. She was enchanted with his designs, and even chose to wear one of his dresses when she married her second husband, Greek shipping tycoon Aristotle Onassis: her influence led to greater fame and fortune in North America.
Like Halston, Calvin Klein epitomized disco glamour in the freewheeling late Seventies. His tight designer jeans, which clung to the sleek bodies of the greatest beauties of the day, including the young Brooke Shields, cemented his fame and made him millions of dollars. However, Calvin Klein’s reign continued well into the 80’s and 90’s – his spare, stripped-down designs offered a minimalist perspective that carried a very modern message. The use of sexuality in his ads was often a keystone of his success; his campaigns were designed to send overt messages and perhaps to shock. Today, his empire is still strong, despite some turbulence in the late nineties: his suits, dresses, and couture still offer a unique viewpoint.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.