So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.

In the 60’s, Valentino made a decision that would enhance his reputation; he sent Jacqueline Kennedy, the American First Lady and fashion icon, a series of his pieces to look over. She was enchanted with his designs, and even chose to wear one of his dresses when she married her second husband, Greek shipping tycoon Aristotle Onassis: her influence led to greater fame and fortune in North America.


Like Halston, Calvin Klein epitomized disco glamour in the freewheeling late Seventies. His tight designer jeans, which clung to the sleek bodies of the greatest beauties of the day, including the young Brooke Shields, cemented his fame and made him millions of dollars. However, Calvin Klein’s reign continued well into the 80’s and 90’s – his spare, stripped-down designs offered a minimalist perspective that carried a very modern message. The use of sexuality in his ads was often a keystone of his success; his campaigns were designed to send overt messages and perhaps to shock. Today, his empire is still strong, despite some turbulence in the late nineties: his suits, dresses, and couture still offer a unique viewpoint.
One of the inclining styles to pick from the spring/summer gathering this year is the shirt-dress. Long shirt, which hit the stands a couple of years back, has just turned into a work of art. In any case, this season, creators have reconsidered the shirt-dress with an assortment of characteristics and cuts. Drop midriffs, twofold high openings, business shirts, unbalanced hemlines, mandarin-neckline: be prepared to set out upon an enterprise, and try different things with any hope to coordinate your identity as you play with this design patterns for ladies.

One of the reputed & primitive style-diva and is the most esteemed Indian-designer. Her dressing line has a diversity from traditional to the western! For the first time in India, she introduced the culture of “boutique” under the name of “Ritu”, Ritu has developed a unique style of her own depicting the Indian-ancient-traditions! Her outfits are worn throughout the world.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.
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