Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
Yves Saint Laurent became popular in fashion circles due to his creativity in redesigning the clothes considered to be masculine into beautiful, feminine wardrobe for women. Perhaps, one of the most famous fashion designers in France, Yves was the first one to introduce power dressing for women in the form of “power suits” in the year 1966. He is also credited with designing the men’s smoking jacket. The most important fashion legacy which he has left behind is the “ready-to-wear” fashion clothing.
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.
To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions.
A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.