Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
Donna Karan came from a background that was related to fashion in certain ways. This fashion designer worked as a head of a design team for a few number of years and launched some designs that included the very well-known ‘Seven Easy Pieces’. She is the sole creator of the DKNY label (Donna Karen New York). Since then, this label has seen many new additions in the fashion segment.
To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions.
Halston’s association with Jackie Kennedy was a crucial factor in his rising fame; she generally eschewed hats until she became charmed by Halston’s distinctive pillbox styles during the Sixties. She wore one of his designs to the Presidential Inauguration in 1961; she was also wearing a pillbox hat (in pink) on the day her husband, John F. Kennedy, was assassinated.
Calvin Klein studied fashion in New York and apprenticed for a suit manufacturer. In 1968, he opened his own company that was initially recognized for suits and coats, but his sportswear line became popular and top of the line. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
Basically for the ones who do not want to be dressed like a woman. They do not abide by the usual norms of what a woman should wear. To put it lightly, they prefer black over pink. Most of their clothing are a bit baggy and focuses more on graphic T-Shirts and Shirts from the boy’s selection. They do not prefer light colors and frills or laces. It can ask so be described as simple and modern. A boyish look is what they prefer over the classy, elegant looks.
Women who enjoy the artsy style tend to stay away from the traditional ‘trends’ of the fashion world and love to make a statement with their clothing. Oftentimes they will be the creator of their own fashions, designing and creating their own blouses, hats, and jackets. Each artsy style will be different per woman, as everyone has their own idea of what ‘art’ truly is. That’s what makes this particular fashion style so unconventional and interesting.
Talented and charismatic, he soon drew the attention of VIP’s in the fashion world; they appreciated his chic knitwear and his creativity. Always influenced by art, Gianni Versace drew inspiration from ancient Roman and Greek paintings and sculpture, as well as modern abstracts and Pop Art – producing bold, current designs using color, prints, and careful fitting that accentuated the lines of the body,
Ready-to-wear, or prêt-à-porter, clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a citywide basis and occurs twice a year. The main seasons of Fashion Week include: spring/summer, fall/winter, resort, swim, and bridal.
In this stage only experience person who can help to improve decision making. It is really depends on whether the unfolding of a range or collection fulfils the original need or philosophy. Decisions on research, colour, design development, fabrication, silhouette, proportion, construction, prototyping and embellishment all contribute to a well considered range.
Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.
There's a puff-sleeve personality for everyone, according to the runways. Maybe you'll like yours neat and rounded out at the shoulder for autumn (see Givenchy), or maybe you'll want something decadent and entirely inappropriate for anything that involves dipping sauces (see Emilia Wickstead's gigantic-sleeved floral dresses). Whatever route you choose to go down there is a huge amount on offer from edgy to prim.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.
The girl next door. The classic style that’s been around for ages. This fashion style doesn’t pay attention to the latest trends and doesn’t involve anything wild or exotic. This trend focuses on simplicity and cuteness, with a striped tee, shorts, and tennis shoes enough to make her happy. At the end of the day, she just wants to be adorable and casual!