Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.
Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He became known for his glamorous styles, producing a range of siren dresses that became his trademark. Gianni Versace was also known for his marketing genius, turning nameless models into international superstars and regularly recruiting celebrities for his campaigns. Gianni Versace was murdered in 1997. Nevertheless, the house Versace is one of the most know and admired luxury fashion trends until our days.
"Last year was all about the midi dress, but for A/W 19, it's all about the minidress," says Laura Larbalestier, Group Fashion Buying Director at Harvey Nichols. "We have exciting new launches at Harvey Nichols from Retrofete, Rotate and Giuseppe di Morabito, which all involve impactful looks with mini hemlines." Newbie labels are clearly backing shorter hemlines, but the trend also has the strong support coming in from the industry's sassiest established fashion houses, such as Saint Laurent: Anthony Vaccarello's vision for the French brand was nothing if not a total lesson in getting your legs out.

If there's one styling trick that was put on the map at the tail end of 2018 and looks set to continue well into this winter, it's the idea of the double jumper, or scrumper, as we called it (because it's essentially about tying another jumper around your neck as a scarf). The concept has extended even further since then, with many designer using super-cosy knits from head to toe. The chicest and easiest way to do it is with the same colour or pattern.


In the Seventies, Halston befriended (and dressed) members of the international jet set, including Bianca Jagger, Liza Minnelli, and Liz Taylor. Dressed in his trademark black turtleneck, he could often be found partying at Studio 54 and enjoying his success with a host of celebrity friends. Licensing deals made him very wealthy, but tragedy lay in the distance…drug addiction and an AIDS diagnosis in 1988 led to his downfall. Unable to cope with the demands of his career, he was fired from his own company…Halston died of AIDS-related complications in 1990.
When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.

Famous brands and designers from France include Chanel, Louis Vuitton, L'Oreal, Christian Louboutin, Balmain, Lancôme, Givenchy, Le Coq Sportif, Cartier, Guerlain, Sonia Rykiel, Longchamp, Pierre Cardin, Kenzo, Yves Saint Laurent, Dior, Clarins, A.P.C., Jean Paul Gaultier, Lacoste, Hermès, Thierry Mugler, Lanvin, Inès de La Fressange, Quechua, Chloé, Lolita Lempicka, Nina Ricci, Rochas, Cerruti, Oxbow and Céline.
Yves Saint Laurent became popular in fashion circles due to his creativity in redesigning the clothes considered to be masculine into beautiful, feminine wardrobe for women. Perhaps, one of the most famous fashion designers in France, Yves was the first one to introduce power dressing for women in the form of “power suits” in the year 1966. He is also credited with designing the men’s smoking jacket. The most important fashion legacy which he has left behind is the “ready-to-wear” fashion clothing.
Fashion collection and line both are common terms in the fashion industry. Collections are found within a line. A line may be composed of multiple collections. Every larger apparel companies often have four or five lines that are defined by gender; lifestyle or price point and each line will have a new collection produced for each season. Haute couture, ready-to-wear, menswear, womenswear and childrens wear are considered lines, the clothing shown in each of these categories during fashion runway shows for a particular season makes up the collection.
I don’t know what style category I fit into. I seem to have casual, sexy, girly, punk and tomboy. I even like the sporty style. It actually depends on my mood but most of the time, I like romantic clothes with lace, chic stuff, and if I don’t feel like dressing up, I just want casual or tomboy. Usually with crop tops and high waisted jeans. What….am I???
Hubert de Givenchy was born to an aristocratic family in Beauvais, France, in the 20’s. After attending art school, he worked for several important fashion designers in Paris. He opened his own design house in 1952 and was immediately praised for his chic, feminine designs. He is known for his elegant haute couture designs and professional relationships with clients like Audrey Hepburn.
Calvin Klein studied fashion in New York and apprenticed for a suit manufacturer. In 1968, he opened his own company that was initially recognized for suits and coats, but his sportswear line became popular and top of the line. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.
Born in Rome in 1890 to an aristocratic mother and an intellectual father, Schiaparelli soon rebelled against the conventional life of the upper classes. Her desire for exploration and experimentation landed her in hot water as a teen, when she published a book of poems with decidedly sensual overtones. Her work deeply offended her parents, who punished her by placing her in a convent. Schiaparelli was so determined to escape from the nunnery that she initiated a hunger strike which resulted in her release. By her early twenties she had fled to London, where she could live under less scrutiny. Later, during a foray in New York, she joined with artist friends and they all made their way to Paris…

To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions.
Born in January of 1905, this French designer was best known for his distinctive “New Look” silhouette. First shown in 1947; his suits and dresses revolutionized the way women dressed after the Second World War. Today, talented designer John Galliano carries on the legendary designer’s legacy in Paris, where he creates dramatic couture ball gowns, chic prêt-a-porter, and luxurious accessories for Dior. Galliano’s talent and his over-the-top runway shows have ensured that the brand remains strong and viable in today’s world…

Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.
So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.

Fashion is the niche that is undergoing significant changes with time. 20th century has witnessed some great enhancements in both women and men apparels. These significant changes have happened due to the work of some icons in the fashion industry. There are so many popular names among these fashion designers who are still known due to their incredible contributions to the fashion industry. They have really made elegant and creative clothing that could reveal the beauty of a women in the most amazing manner. The apparels of men also were striking and which could bring out the manly look in any man. Here are the most popular fashion designers. They have set standards which can be followed by the designers of the new era. These great individuals are always immortal in the fashion industry. These names are much familiar for all the individuals who are related with the fashion industry.

In the City of Light, during the years from 1927 to 1940, Schiaparelli’s reputation for daring designs grew steadily. Soon, Parisians developed a passion for her unusual dresses, sweaters, and accessories. Her signature style always encompassed some whimsical elements, such as lobster motifs or skeleton ribs and bones (made with trapunto quilting); however, the construction of the garments themselves was often quite strict and tailored…this dichotomy made for original pieces that were often “knocked off” by other designers.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
Yves Saint Laurent became popular in fashion circles due to his creativity in redesigning the clothes considered to be masculine into beautiful, feminine wardrobe for women. Perhaps, one of the most famous fashion designers in France, Yves was the first one to introduce power dressing for women in the form of “power suits” in the year 1966. He is also credited with designing the men’s smoking jacket. The most important fashion legacy which he has left behind is the “ready-to-wear” fashion clothing.

Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.

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