“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.
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A leading name who embarked on the world of fashion in 1980’s. She won the Yuv Rattan Award and is counted among the modern-designers of the country. Best known for her theme collections, and focuses on silhouettes and is always busy in experimentation and introducing new trends! Rina-Dhaka has arranged shows in Paris, London, Singapore, Hong-Kong, New-York, Jakarta & Dubai . Rina’s Singapore shows in 2001 nd 2002 were her major victory! Even “Vogue” and “Elle” (International megazines) have featured ‘er work and fashion-designing is now her family business as her brothers Shantanu and Nikhil also joined her in late 90’s.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.