Fashion designers may work full-time for one fashion house, as 'in-house designers', which owns the designs, or they work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-end fashion designers cater to specialty stores or high-end fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
As we all know, it is very hard to decide who are the best of the best in the fashion world. Since tastes are not comparable we decided to do a tribute to the most iconic and unique genius in fashion of all time. Since we couldn’t choose from our favorite top designers we organized them in alphabetical order. We hope you find our KOKET selection interesting and creative. This fashion designers conquered their place in the fashion world and we hope to conquer your heart with our KOKET choices, because love happens

Not only have the buyers found plenty of love for it, but the numbers don't lie: Designers wholeheartedly embraced the shade, with Edited's data showing that Pantone shade 11-0618 were particularly popular. It's technically called "wax yellow" and Edited explained it as a toned-down soft banana shade that has "adopted a more mature aesthetic." I don't know about you, but I'm suddenly hungry.
It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black, and gray being BIG hits. They won’t strive for anything fashionable or flashy and would prefer sweatpants, tight runner pants, and basic tees. Don’t forget the ponytail to finish it off!
As previously mentioned, punk spirit seized the London shows and definitely filtered into some during Paris. Alexander McQueen and Dior are two major luxury brands turning the rebellious signifiers of this look on their heads (studs! leather! mohair hole-y knits! plaid!), but you'll also find some homegrown talent pushing things into even wilder territory. Even if the more extreme ends of this trend aren't going to translate into the mass market, expect to see many tartan creations hitting shop floors over the coming months…
Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He became known for his glamorous styles, producing a range of siren dresses that became his trademark. Gianni Versace was also known for his marketing genius, turning nameless models into international superstars and regularly recruiting celebrities for his campaigns. Gianni Versace was murdered in 1997. Nevertheless, the house Versace is one of the most know and admired luxury fashion trends until our days.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
An homage to Karl Lagerfeld or just a coincidence, bouclé and tweeds are back on the fashion menu and looking particularly natty in jacket form. It's a trend we know the high street does well (Zara are particularly skilled in this department), so I'd imagine this will become available at a lower price point and may take the place of your parka/biker/bombers when it comes to flinging a jacket over any given outfit. You could go the whole nine yards and wear it with a matching skirt (see Gucci) or dress (Brock Collection), but we also liked Louis Vuitton's leather trousers idea. 
Klein received his education at the renowned Fashion Institute of Technology in NYC. His Calvin Klein underwear line, as well as his array of successful perfumes, helped him to build his empire. His ability to choose the sexiest, hippest stars for his ad campaigns also revealed his tremendous savvy and perceptiveness: celebs such as musician/actor Mark Wahlberg and supermodel Kate Moss also benefited from his uncanny ability to read the zeitgeist.

So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.


The Italian-born Frenchman is lauded for his 20th century pieces that looked as though they were from the 25th century. As Cardin rose to fame in the age of the space race, his creations took on an air of futurism. His so-called bubble dresses had all the fixings of science fiction, combining earthly elegance with out-of-this-world colors and avant garde design. They may be wacky, sure, but Cardin’s clothes showed a freedom of expression that highlighted larger ideals, in particular the emancipation of women. The visionary designer fell out of critical favor when he attached his name to less fashionable items, from cars to umbrellas, but his futuristic, space-centric legacy will live to infinity and beyond.
Edited's data plays into the trend too. The analysts saw a rise in ultra-feminine themes with floral patterns being particularly key. Out of the total floral-print offering, 40% of the items were dresses in both the UK and the U.S. Some of our personal favourites? Paco Rabanne (especially when paired with a cute cardigan), Prada (so many different, weird and wonderful takes on a very classic idea) and Richard Quinn (literally every editor cried at his show because the jaw-dropping dresses combined with live music from Freya Ridings was just too much beauty to handle).
Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.[2][3] Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.[4]
“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
Ralph  joined the fashion industry as a tie seller. He tried to introduce his own tie designs for the company, but his enthusiasm wasn’t perceived well. So, he left the company and launched his own mini-business: he sewed his first ties out of rags and distributed them to small shops. The most defining order of 100 dozens of ties by Neiman Marcus has radically changed Ralph’s life. He expanded his business by introducing menswear and womenswear lines. Currently his brand is worth $7.5 billion. Ralph Lauren’s success story inspires many novice designers. The first Polo logo was introduced in 1970.
Being way more than a famous shoe designer, Manolo Blahnik is the man who can single-handedly make a woman feel instantly sexy with his ultra sophisticated, wildly fun high heel shoes. Becoming a household name through shows like Sex and the City and his never ending list of celebrity endorsements, Manolo Blahnik has become one of the most influential shoe designers of our time. Unfortunately it is known in fashion circles that when Blahnik dies there will be no more Manolos. There is no protégé or heir and no desire from the great designer to have the label continue without him.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black, and gray being BIG hits. They won’t strive for anything fashionable or flashy and would prefer sweatpants, tight runner pants, and basic tees. Don’t forget the ponytail to finish it off!
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