Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
"A/W is always a moment for incredible outerwear, and this season it was no exception. For the most part, it was the bigger the better; oversized shapes, duvet dressing, blanket capes and more," says Elizabeth von der Goltz, Net-a-Porter global buying director. "Oversized cannot be mentioned without talking to the trench coat and the bigger the better with billowing sleeves at JW Anderson, cape draping at Burberry and classic maxi coats at Khaite. Big coats marked the opening of the Max Mara runway in blue, yellow and teal. Hot pink was the favourite at Jacquemus and Valentino, whose oversized silhouettes gave this typically feminine colour a masculine twist. And last but not least is the puffa jacket, which received an elegant update with a new reference to duvet dressing. Padding, quilting, floral embroidery and organza layering came from the likes of Margiela, Dries Van Noten and Toteme."
To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions.
The Spanish fashion designer Cristobal Balenciaga was born on January 21 in 1895. After studying dressmaking as a child, by age 20, Cristobal started his own brand and became Spanish’s leading couturier. In 1937, he moved to Paris due to the Spanish Civil War. Balenciaga’s designs are famous by its capes, flowing clothes without waistlines, as well as the use of plastic for rainwear. Cristobal died in 1972 in Valencia, Spain.
Fashion. Fashion is completely transparent. It’s fun, it’s confusing, and it never dies off. Fashions from the past are still being worn by women across the country and new fashions are being designed every day. There’s SO many different fashion styles, and we’ve come up with a list of the top 20 looks, from elegant to gothic, exotic to casual, and everything in between.