Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.[1]


Fashion designer Issey Miyake used new technology to create innovative textiles with both Eastern and Western influences for his clothing line. Issey Miyake was born on April 22, 1938, in Hiroshima, Japan. In the 1960s, he designed for Givenchy in Paris, after which he designed for Geoffrey Bean in Manhattan. In 1970, Miyake started his own design studio. During the 1970s, he toyed with avant-garde Eastern designs. In the 1980s, he began using technology new East meets West textiles.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.
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