Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make. Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.
Yves Saint Laurent started his brand in 1962 after working at the house of Dior, where he was famously appointed head designer at young age 21. Many of fashion’s most iconic creations can be attributed to YSL, including the women’s tuxedo jacket, the high-fashion peacoat, and the shirt dress. In addition to iconic clothing, he was also among the first designers to feature non-white models. Yves stayed at the brand until his retirement in 2002. He died in June 2008.
Gabrielle“Coco” Bonheur Chanel is probably the most reputable fashion designer of all time. She is a very exceptional, hard-working woman who has managed to found the famous Chanel brand. The key things she tries to convey in her designs are simplicity, practicality and elegance. Coco is one of the most influential figure of the 20th century. Her ideas are very modernistic and brave, and her models are still the benchmark in simplicity and elegance.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.