Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.[1]
Half-way garments are an alternative to ready-to-wear, "off-the-peg", or prêt-à-porter fashion. Half-way garments are intentionally unfinished pieces of clothing that encourages co-design between the "primary designer" of the garment, and what would usually be considered, the passive "consumer"[5]. This differs from ready-to-wear fashion, as the consumer is able to participate in the process of making and co-designing their clothing. During the Make{able} workshop, Hirscher and Niinimaki found that personal involvement in the garment-making process created a meaningful “narrative” for the user, which established a person-product attachment and increased the sentimental value of the final product.[5]
The opposite to butter yellow, yet just as popular, neon segues from summer 2019 well into autumn and winter, coming up in surprising combinations: Who knew flouro green could work so well with brown? Or that highlighter yellow was friends with dark denim? Either way, you've had more than ample time in 2019 already to get used to the idea, so don't go packing away your summer brights when the colder weather comes.

Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.
One of our favorite italian fashion designers, Miuccia Prada was once a member of the Italian Communist Party and a mime student. She was an unlikely entrepreneur when she took over her family’s luggage business in 1978. She first dazzled the fashion world in 1985 with a series of black nylon handbags and backpacks. Prada is now a billion-dollar company. Beginning with Prada’s first ready-to-wear collection in 1989, she established a techno minimalism based on pared-down design, innovative fabrics, and computer-enhanced patterns that have become influentially iconic.

“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.

The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.
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A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.
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