So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).

One of the reputed & primitive style-diva and is the most esteemed Indian-designer. Her dressing line has a diversity from traditional to the western! For the first time in India, she introduced the culture of “boutique” under the name of “Ritu”, Ritu has developed a unique style of her own depicting the Indian-ancient-traditions! Her outfits are worn throughout the world.


Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.

Half-way garments are an alternative to ready-to-wear, "off-the-peg", or prêt-à-porter fashion. Half-way garments are intentionally unfinished pieces of clothing that encourages co-design between the "primary designer" of the garment, and what would usually be considered, the passive "consumer"[5]. This differs from ready-to-wear fashion, as the consumer is able to participate in the process of making and co-designing their clothing. During the Make{able} workshop, Hirscher and Niinimaki found that personal involvement in the garment-making process created a meaningful “narrative” for the user, which established a person-product attachment and increased the sentimental value of the final product.[5]
Not only have the buyers found plenty of love for it, but the numbers don't lie: Designers wholeheartedly embraced the shade, with Edited's data showing that Pantone shade 11-0618 were particularly popular. It's technically called "wax yellow" and Edited explained it as a toned-down soft banana shade that has "adopted a more mature aesthetic." I don't know about you, but I'm suddenly hungry.
As previously mentioned, punk spirit seized the London shows and definitely filtered into some during Paris. Alexander McQueen and Dior are two major luxury brands turning the rebellious signifiers of this look on their heads (studs! leather! mohair hole-y knits! plaid!), but you'll also find some homegrown talent pushing things into even wilder territory. Even if the more extreme ends of this trend aren't going to translate into the mass market, expect to see many tartan creations hitting shop floors over the coming months…

Ready-to-wear, or prêt-à-porter, clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a citywide basis and occurs twice a year. The main seasons of Fashion Week include: spring/summer, fall/winter, resort, swim, and bridal.


Very interesting list but I am surprised that Paul Poriet is not on this list. He revolutionized and created the modern fashion industry. Although in the end he could not survive in the industry he created his impact is huge. He was the first in many areas including freeing woman from corsets, using live models, creating a signature perfume, making an entire lifestyle brand, and modern marketing.

Inspiration board is a references and research framework for your design. Designer collects different inspirational images, words, and objects (fabric, colour, textures,trims, paint chips, packaging, etc.) that are organize and keep at hand as a reference for starting a fashion design. It can be made in the form of a paper poster, a bulletin board, a digital graphic, or a video.
20th century saw some serious improvement in terms of both men’s and women’s apparel. Spearheading this reform were a class of fashion icons whom we refer to as fashion designer artists. Most of the famous iconic fashion designers of the last century are known till at the present time for their ability to exhibit the beauty of a woman’s body by way of stylish, modernist, creative and elegant clothing. Below you will find a 10 list of all such iconic fashion designers, who have made women look stunning,beautiful, sensuous and gorgeous through their interesting and unique fashion designs.
Inquiring for my daughter. Where is the best Fashion Merchandise Marketing school in Sacramento and San Francisco area? Whenever I goggle these schools, some say Institute of Art in Sacramento, and some say FIDM, and others. I’m so confused I have no idea, which is the best college for my money. I have decided to go to American River College to get my Associates, and then I have no idea where to continue my fashion degree.
"Floral dresses are a wardrobe staple no matter the season, and for autumn, they were back and bigger than ever, referencing the '40s and an homage to swing dancing in particular, with midi lengths as the key shape from the likes of Dries Van Noten, Miu Miu and Erdem," says Hsu. "Alessandra Rich remains a key favourite when it comes to her feminine and wearable floral dresses, which offer the perfect desk to dinner outfit worn with heeled boots. Satin was also key fabric this season, with a mix of high-neck and V-neck iterations."

Jean-Paul Gaultier is a French fashion designer born on 1952 in Val-de-Marne, France. At age 18, he joined the house of Pierre Cardin before moving on to Jacques Esterel and Patou. The appearance of Gaultier’s collection was in 1976, but his own design house was only launched on 1982. Jean Paul Gaultier‘s sensual, irreverent style continually challenges stereotypical femininity, ignoring traditional gender roles by embracing androgyny and the freedom of sexuality. His style is known to challenge standard views of fashion.
He rebounded in the 60’s and 70’s, designing his own line and stunning Paris and the entire fashion world with his own brand of French elegance. However, the stress of his work led him to abuse booze and drugs; in time, the fragile designer’s health became precarious. By 1987, he was unable to fulfill his responsibilities, and allowed others to design his prêt-a-porter line.
“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.
Talented and charismatic, he soon drew the attention of VIP’s in the fashion world; they appreciated his chic knitwear and his creativity. Always influenced by art, Gianni Versace drew inspiration from ancient Roman and Greek paintings and sculpture, as well as modern abstracts and Pop Art – producing bold, current designs using color, prints, and careful fitting that accentuated the lines of the body,

India, a diverse nation though, has no typical or standard dressing style now a days. With the diversification of dressing-style, the style mavens have created a variety in dressing styles. Now people even wear shalwar qameez, sarees, churidars, kurtis, frocks, gowns, long shirts, trousers, jeans, capris, puffed sleeves, deep necks, in fact there is a fusion of western and eastern culture! In India fashion is put forward by the film-industry. In this day and age , Bollywood is considered a trend setter of Indian-fashion that revamp the top Bollywood celebrities. These mavens have not only fascinated Indian public but have also grabbed the attention of the world towards it.


Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.[2][3] Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.[4]
"We saw the 'army' mood return, but in a more effortless and understated way than previous seasons. A utility and combat mood was a favorite in Milan, particularly from the likes of Prada and Miu Miu, who offered full army-inspired looks. I loved Isabel Marant’s oversized styles which similarly drew inspiration with oversized vests and pocket-detailed trousers. A favourite piece had to be Stella McCartney's full khaki green jumpsuit, which looks great with an oversized jacket in the same hue and a pair of pumps," says Hsu.

"The footwear update this season is the square toe; from By Far to Gianvito Rossi’s two-tone boot to neutral hues at Neous and Bottega Veneta's mule," says von der Goltz. "Wandler’s new footwear line has landed already, with the square toe a key signature detail across all styles." Add that to the fact that everyone's already wearing the trend at Paris Fashion Week and you've got yourself a very big trend in the making.


In the City of Light, during the years from 1927 to 1940, Schiaparelli’s reputation for daring designs grew steadily. Soon, Parisians developed a passion for her unusual dresses, sweaters, and accessories. Her signature style always encompassed some whimsical elements, such as lobster motifs or skeleton ribs and bones (made with trapunto quilting); however, the construction of the garments themselves was often quite strict and tailored…this dichotomy made for original pieces that were often “knocked off” by other designers.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
Ralph  joined the fashion industry as a tie seller. He tried to introduce his own tie designs for the company, but his enthusiasm wasn’t perceived well. So, he left the company and launched his own mini-business: he sewed his first ties out of rags and distributed them to small shops. The most defining order of 100 dozens of ties by Neiman Marcus has radically changed Ralph’s life. He expanded his business by introducing menswear and womenswear lines. Currently his brand is worth $7.5 billion. Ralph Lauren’s success story inspires many novice designers. The first Polo logo was introduced in 1970.

Casual is a combination of elegance with comfort. This simple style has caught up well with the passage of time and is one of the most sought after fashion styles as of now. None of the exotic and bold items will be in the wardrobe of a woman who follows casual fashion. They would prefer to put on a white T-Shirt and black pants over tight and uncomfortable exotics any day. They tend to keep it simple and match the accessories with whatever the simple clothing they are wearing. See Causal look shopping on Christmas Season.
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