^ Noricks, C. (2006). From style to strategy: An exploratory investigation of public relations practice in the fashion industry. Unpublished master's thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty.
^ Experian. (2012). Getting the most from social: An integrated marketing approach. Retrieved from www.experian.com.au/assets/social/getting-the-most-from-social.pdf in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Furthermore, political revolution also made much impact on the fashion trend. For example, during the 1960s the economy had become wealthier, divorce rate was increasing and government approved the birth control pill. This revolution inspired younger generation to rebellion. In 1964, the leg-baring miniskirt has become a major fashion trend of the 1960s. Given that fashion designers began to experiment with the shapes of garment, loose sleeveless, micro-minis, flared skirts, and trumpet sleeves. In this case, mini-skirt trend became an icon of the 1960s.
The announcement of import tax reductions follows changes in June 2015, when the government cut the tariffs on clothing, cosmetics and various other goods by half. Among the changes — easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the 72-hour visa scheme. The 72-hour visa was introduced in Beijing and Shanghai in January 2013 and has been extended to 18 Chinese cities.
Military technology has played an important role in the fashion industry. The camouflage pattern in clothing was developed to help military personnel be less visible to enemy forces. A trend emerged in the 1960s and camouflage fabric was introduced to street wear. The camouflage fabric trend disappeared and resurfaced several times since then. Camouflage started to appear in high fashion by the 1990s. Designers such as Valentino, Dior and Dolce & Gabbana combined camouflage into their runway and ready-to-wear collections.
Vogue, founded in the United States in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap color printing in the 1960s, led to a huge boost in its sales and heavy coverage of fashion in mainstream women's magazines, followed by men's magazines in the 1990s. One such example of Vogue's popularity is the younger version, Teen Vogue, which covers clothing and trends that are targeted more toward the "fashionista on a budget". Haute couture designers followed the trend by starting ready-to-wear and perfume lines which are heavily advertised in the magazines and now dwarf their original couture businesses. A recent development within fashion print media is the rise of text-based and critical magazines which aim to prove that fashion is not superficial, by creating a dialogue between fashion academia and the industry. Examples of this trend are: Fashion Theory (1997) and Vestoj (2009). Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such as Fashion Television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion Industry is beginning to promote their styles through Bloggers on social media's. Vogue specified Chiara Ferragni as "blogger of the moment" due to the rises of followers through her Fashion Blog, that became popular.
Additionally, there is a long history of fashion in West Africa. Cloth was used as a form of currency in trade with the Portuguese and Dutch as early as the 16th Century. Locally produced cloth and cheaper European imports were assembled into new styles to accommodate the growing elite class of West Africans and resident gold and slave traders. There was an especially strong tradition of cloth-weaving in Oyo and the areas inhabited by the Igbo people.
Celebrities like Rihanna, Lupita Nyong'o, Zendaya, and Michelle Obama have been a few of the many fashion idols in the black female community. For men, Pharrell Williams, Kanye West, and Ice Cube have also helped define modern day fashion for black men. Today’s fashion scene is not just clothes, but also hair and makeup. Recent trends have included the embracing of natural hair, traditional clothing worn with modern clothing, or traditional patterns used in modern clothing styles. All of these trends come with the long existing and persevering movement of “Black is Beautiful”.
A few days after the 2010 Fall Fashion Week in New York City came to a close, The New Islander's Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. "Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January", she writes. "Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying."
Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new "buy now button" technology can link these styles with direct sales.
Make sure your beauty blog name is clear to spell: I have seen many blog names that just make it impossible to pronounce them loud. Or if called out loud it will cause a confusion.For example, my own blog name is DigitalGYD.com which I chose because the name I wanted (DigitalGuide.com) was already taken. Now I regret because this name neither suits my now content and is hard for people to understand when called out loud (often misunderstood with DigitalGuide or Digital Geed). *FacePalm*